Hookline

Free LinkedIn plan

Find your hooks in 60 seconds.

Answer a few questions, or just talk. You get a profile fix, your content pillars, two weeks of hooks and one sample post, built on the same system I use for paying clients.

✓ Free, no sign-up wall✓ Ready on screen in under a minute✓ Specific to your business, not generic tips
Tap the mic and talk it out. Tap again to stop.

Your plan

Example for a D2C skincare founder

1 · Quick diagnosis

✓ Your story posts get comments. Keep them. ✗ No numbers from inside the business, so buyers can't see momentum. ✗ No post has ever asked for anything, so interest never turns into a conversation.

2 · Headline fix

BEFORE

Founder & CEO at [Brand] | Entrepreneur | Skincare enthusiast

AFTER

Building [Brand]: clean skincare, [number] customers, now in [number] stores

3 · Your pillars

Ingredient truth

You know the category better than buyers do.

Inside the numbers

Proof the product sells.

Customer stories

Real people, real results.

Founder decisions

You are reliable to partner with.

4 · Your first two weeks of hooks

MonReach"Most 'natural' labels mean nothing. Here's what to check instead."
WedTrust"We dropped our best-selling SKU last month. [Reason]."
FriReach"I spent [number] years in [job] before I made my first face wash."
MonReach"Your skin doesn't need 10 steps. It needs these 3."
WedTrust"[Number] repeat orders a month. The reason surprised us."
FriAsk"We're looking for 5 stores in [city]. If you run one, my DMs are open."

5 · One sample post

We dropped our best-selling SKU last month. It was [share]% of our orders. It was also the product with the most complaints. [What you noticed in the reviews.] Three things we checked before deciding: 1. Was the fix a formula change or a new product? 2. Would loyal customers follow us to the replacement? 3. Could we afford one slow month? [What happened next, with the number.] Would you have kept it?

Anything in [brackets] is yours to fill. We never invent numbers about your business.

Want posts like this written with you every morning?

Hookline turns this plan into a daily draft on WhatsApp. Join the waitlist for a free first month.

Join the Hookline waitlist