Hookline

For HR, L&D and leadership teams

Teach your whole team to fish.

Your people already have the stories buyers and talent want to hear. These sessions show them how to tell those stories on LinkedIn, safely and in their own voice.

Bring this to your team See formats

In person in Chennai and Bengaluru, or online anywhere.

Why teams on LinkedIn beat a company page alone

People trust people

A post from your engineer or salesperson reaches people your brand page never will.

Hiring gets easier

Candidates check your team's profiles before they apply or accept.

Leaders become known

Visible leaders open doors for partnerships, press and sales.

Formats

Pick the size of the catch.

Talk

60 minutes · any team size

Why LinkedIn matters for your people and your brand, with real examples and a live Q&A.

Ask for a quote →

Hands-on workshop

Half day · up to [number] people

Everyone leaves with a fixed profile, three post ideas and their first post written.

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Leadership visibility

4 weeks · leadership team

Weekly sessions and reviews so each leader has a clear voice, a plan and a posting habit.

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Employee advocacy

3 months · whole company

A guided program with posting guidelines, monthly prompts and reporting on reach.

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Inside a workshop

A sample half-day. Every session is shaped to your company and team before the day.

Part 1Why your profile is your new business card, and a live profile makeover
Part 2Finding your stories: the work moments people actually want to read
Part 3Writing hooks: the first line that earns the click
Part 4Write and review: everyone drafts their first post in the room

Bring this to your team.

Tell me a little about your team, and I'll come back within two working days with a suggested format and a quote.

Run by Janani Porkodi: 30k LinkedIn followers, 12+ years in corporate, ex-PayPal. More about me